Measuring exhibition ROI: What to track, what to ignore and how to prove success

What you’ll learn

• Understand the difference between activity metrics and outcome metrics

• Identify the KPIs that truly matter

• Measure lead quality, engagement and conversion

• Calculate ROI, Return on Objectives (ROO) and Return on Experience (ROE)

• Connect exhibition performance to sales pipeline and revenue

• Create meaningful reports for management and stakeholders
   
  Description

How do you know whether your exhibition was successful?

Many exhibitors still rely on metrics such as footfall, badge scans and promotional giveaways. Whilst these may indicate activity, they rarely demonstrate commercial value.

This practical webinar explores how to measure the metrics that matter, connect exhibition activity to business outcomes and create reporting that demonstrates real value to stakeholders.

You'll leave with a framework for measuring success before, during and after the event, helping you make better decisions and justify future investment.

Speakers

Lee Ali
Founder and Managing Director, Expo Stars Interactive

Lee is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. He has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events.

Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.