Raise your profile: Linkedin for Business Growth

Raise Your Profile: LinkedIn for Business Growth Most professionals have a LinkedIn profile. Far fewer have one that's actually working for their business.

In this practical two-hour workshop, Tom Stables, Lecturer in Digital Marketing at the University of Lancashire Business School, cuts through the noise to show you how to turn your LinkedIn profile into a genuine business development tool. Whether you're barely using your profile or posting sporadically with little to show for it, you'll leave with a clearer strategy and actions you can take straight away.

The session covers:
The basics: what a high-performing profile looks like and why most fall short
Setting objectives: matching your LinkedIn activity to a real commercial goal
Content that works: what to post, how often, and how to stay visible without it taking over your week Is it worth it? 
An honest look at ROI, realistic timelines, and how to know if it's working
Simply, a clear and practical approach to using LinkedIn to grow your business.

Delivered by Tom Stables, University of Lancashire Business School as part of Burnley Business Week Presenter Bio Tom Stables is a Lecturer in Digital Marketing at the University of Lancashire Business School, a Fellow of the Chartered Management Institute, and a member of the inaugural Google for Education Higher Ed Faculty AI Fellowship. With nearly two decades of industry experience , including over a decade as Creative Director at a digital agency, his background spans agency life, digital strategy and the commercial realities of building a brand online.