Sales Xchange Session 1 - Physiology of Selling

The Sales Xchange is a new programme from North & Western Lancashire Chamber of Commerce, delivered in partnership with Sellology. Through a series of interactive sessions, you'll pick up practical tools to sharpen your sales conversations, communicate with real clarity, and build the confidence to close more of what you're already chasing. You'll be learning from Leyla Jama and the Sellology team, with over 100 years of combined sales experience between them, distilled into sessions you can actually use.

Who's it for?
If you're the one responsible for winning new work, growing your accounts, developing relationships and keeping customers coming back — this one's for you. It's built for:
Business owners who need new work coming in consistently
Sales and Business Development professionals who want sharper conversations and more wins
Account managers looking for opportunities to grow existing accounts
Customer-facing teams who talk to clients every single day
Any team you want more confident and more capable — whether that is internally or externally

Session 1: The Science of Selling The Physiology of Selling (Words, Music & Dance) and the Psychology of Selling (Business Style Awareness) Have you ever left a meeting feeling confident it went well, only to never hear from the customer again? Or found it easy to connect with one prospect while struggling to build rapport with another? Successful selling is about more than products, services or pricing. Before customers decide whether to buy from you, they decide whether they want to engage with you. Those first impressions are formed incredibly quickly and can have a lasting impact on trust, communication and outcomes.

In this highly practical and interactive session, you'll discover the Sellology Business Style Awareness Model and learn how to adapt your approach to build stronger connections and more effective sales conversations.

What you'll learn
Identify your own dominant business style and understand how others perceive you
Understand the four key business styles: Doer Actor Friend Thinker
You'll explore the strengths, preferences and communication traits of each style, as well as where styles naturally work well together and where misunderstandings can occur.
Recognise your 'nemesis style'
Discover the personality type you may naturally find most challenging to engage with and understand how this could be affecting trust, rapport and sales performance.
Adapt your approach with confidence
Learn practical techniques for communicating effectively with every style, helping you build stronger relationships, remove bias and create more productive customer interactions from the very first conversation.

Whether you're new to sales or have years of experience, these insights can be applied immediately to improve the quality and effectiveness of your customer engagements. Practical, relevant and ready to use This isn't a theory-based workshop. You'll leave with tools and techniques that can be applied in your very next sales conversation, helping you understand and manage customer interactions with greater confidence and consistency. Part of a Four-Session Sales Development Series

This is Session 1 of 4, with each session building on the previous one to help you develop a complete sales toolkit:
Session 2: Elevator Pitches & FABs Communicate what you do with clarity, confidence and impact.
Session 3: REACH Learn how to open new sales conversations and structure them for success.
Session 4: Objection Handling Turn customer concerns into opportunities to strengthen relationships and win business.

Measure Your Progress To help you track your development, you'll complete a short self-assessment before the programme begins and again after training. By comparing your results, you'll be able to clearly see how your skills, confidence and effectiveness have improved throughout the series. Whether you're just starting out in sales or looking to refine years of experience, you'll have tangible evidence of your progress.

Why Attend?
Gain a deeper understanding of how customers make decisions Build stronger rapport and trust more quickly Improve the effectiveness of every sales conversation Learn practical techniques you can use immediately Develop greater confidence in customer-facing situations

Places are deliberately limited to ensure every session remains interactive and engaging. This is not a webinar to sit back and watch, it's a hands-on learning experience designed to deliver real results. Reserve your place today and start transforming the way you connect, communicate and sell. Your next successful sales conversation could begin here.

NWLCC Members £30.00, Non Members £50.00