Selling food and drink to France: Explore the market and find the right partners

What you’ll learn

• Understand the structure of the French food and drink market and identify the main routes to market.

• Recognise key consumer and commercial trends influencing purchasing decisions in France.

• Prepare an effective market entry and SIAL engagement strategy to maximise business opportunities in France.

Description
France is one of Europe's largest food and drink markets and offers significant opportunities for UK exporters. However, understanding how to access the market, identify the right partners and engage with buyers is essential for success.

This practical webinar will provide an introduction to the French food and drink sector and explain the main routes to market available to british brands.

With SIAL Paris approaching, the session will also offer practical advice for businesses planning to attend the exhibition, including how to prepare for meetings with buyers and distributors, maximise networking opportunities and transform initial conversations into long-term commercial relationships.

Drawing on Sutralis' experience supporting international food and drink brands in France, attendees will receive practical guidance on building commercial relationships, approaching retailers and distributors, and developing a successful market entry strategy.

Whether you are at an early stage of export development or looking to expand your presence in France, this webinar will provide valuable insights and actionable advice to support your growth ambitions.

Speakers

Jade Guiffes
Business Development Manager, Sutralis

Jade Guiffes is a Business Development Manager at Sutralis, a specialist international business development consultancy supporting food and drink companies seeking to enter and grow in export markets. Based in France, she works closely with international brands to develop market entry strategies, identify commercial opportunities and build partnerships with distributors, retailers and foodservice operators. Jade has extensive experience supporting UK food and drink exporters and regularly advises businesses on navigating the French market and developing successful export strategies.