Selling Overseas - From footfall to meaningful conversations: Designing the attendee journey

Learn how exhibition success is driven by understanding attendee intent and designing engagement around people, not stand features.

What you’ll learn

• Identify and prioritise the right audience segments for each exhibition
• Design a simple, effective attendee journey before and during the event
• Plan on-stand engagement that supports real conversations rather than reactive selling or gimmicks

Description
You will explore how to define your target audience, plan engagement before the event, and structure on-stand conversations that lead to meaningful outcomes. The session focuses on how to move from passive footfall to purposeful interaction, particularly in busy and competitive exhibition environments.

Speakers
Lee Ali
Founder and Managing Director, Expostars

Lee Ali is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. As the founder and Managing Director of Expo Stars Interactive, he has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events. Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.