The gold is in the follow up: Turning exhibition leads into revenue

What you’ll learn

• Create an effective post-event follow-up strategy

• Prioritise leads based on interest, intent and opportunity

• Develop different approaches for different lead types

• Improve collaboration between sales and marketing teams

• Build momentum after the event

• Increase conversion rates and maximise exhibition ROI

Description

The exhibition may only last a few days, but the real return is often generated in the weeks and months that follow.

Many businesses invest heavily in events only to lose momentum through slow, inconsistent or ineffective follow-up. This webinar will show you how to build a structured post-event process that turns conversations into opportunities and opportunities into revenue.

You'll learn practical techniques for lead prioritisation, sales follow-up, nurturing prospects and maintaining engagement long after the exhibition has closed.

Speakers

Lee Ali

Founder and Managing Director, Expo Stars Interactive

Lee is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. He has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events.

Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.