Business Academy

Six steps to adapting your website for a global audience

Learn the steps to take to ensure your website is accessible to UK and international customers alike.

Converting followers into customers

Find out how to reap the rewards of good social engagement by turning those likes into paying customers.

Driving traffic with Search Engine Optimisation (SEO)

Maximising your SEO is crucial to improving your online brand awareness. Want the secrets to international SEO success? Don't miss out on learning how to make your website more visible and increase your sales.

Exploring opportunities to grow your business in North America

Learn how to grow your business in North America with valuable insights and tips for success.

UK-Canada CPTPP: Unlocking opportunities in the Canadian market

Learn how your business can find opportunities in Canada and how to take the next steps with confidence.

Trade sanctions: Compliance essentials for UK exporters

Join the Office of Trade Sanctions Implementation (OTSI) for a comprehensive introduction to the navigating trade sanctions compliance as an exporter of goods or services.

Routes to market in the Gulf: Choosing the right entry model

Explore the most effective routes to market across the GCC and learn how to choose an entry strategy that balances growth, control, compliance and success.

Managing your Amazon account

Discover practical strategies from Amazon experts to optimise your account management, boost marketplace performance and unlock new growth opportunities.

Opportunities in the US cosmetics sector

Tap into the $100bn US cosmetics market, learn how to navigate regulations, identify key opportunities, and build a successful route to market.

UK-Canada CPTPP: Maximising CPTPP after Entry into Force

Understand how CPTPP can help your businesses strengthen their trade with Canada and unlock practical export advantages.

Exhibition strategy: Choosing the right events and setting yourself up for success

Discover how to choose the right exhibitions, set clear goals and build a confident strategy that helps you make every event work harder for your business.

Content chameleon: How you can succeed with content marketing

Learn how to create content that will resonate with a global audience.

Getting started with online sales

Build the foundations to start selling online with confidence.

Selling food and drink to France: Explore the market and find the right partners

Understand how to access the market, identify the right partners and engage with buyers.

The financial reality of Franchising

This session demystifies franchise finances, helping participants understand the true cost of investment, assess projections realistically, and make informed decisions beyond the headline fee.

Saudi Arabia market entry: From market exploration to loccal presence

Learn how to evaluate your organisation's readiness for entering the Saudi Arabian market and establishing a local presence.

Understand preferential origin: Unlock new markets and reduce import duties with Free Trade Agreements

Unlock the full potential of Free Trade Agreements (FTAs) and gain a competitive edge in global markets with this practical webinar on Preferential Origin.

Designing the customer journey: Turning visitors into valuable conversations

Learn how to create a more engaging exhibition experience that attracts the right visitors, sparks better conversations and turns interest into real business opportunities.

How to get paid when trading using a Letter of Credit

Learn how Documentary Letters of Credit (L/Cs) work in practice in this practical webinar.

Launching your online business

Get ready to launch your online business with a strong brand, clear pricing and smart marketing foundations.

GCC FMCG regulations and compliance: Key insights for 2026

Get a practical overview of food and beverage trade regulations and compliance requirements across the GCC.

The gold is in the follow up: Turning exhibition leads into revenue

Unlock the value of every exhibition lead with practical follow-up techniques that help you build momentum, strengthen relationships and convert conversations into revenue.

Tool‑agnostic AI automation: Streamlining your existing workflows

The session will introduce a tool-agnostic approach to automation: start with the business process, define the desired outcome, map the data and decisions involved, and only then select the most suitable tools.

Choosing the right AI tools for your business

Choose the right AI tools for your business and avoid costly mistakes.

Exporting to the GCC: Opportunities and market access

Explore opportunities for your business and how to access them in Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Oman, and Bahrain.

Bridging cultures: Business etiquette for British businesses in the GCC

Explore the nuances of business culture and etiquette across the Gulf Cooperation Council (GCC) region, as well as Saudi Arabia.

Growing your online business

Discover how to scale your online business with efficient fulfilment, stock control and multichannel operations.

Secure and resilient infrastructure in the GCC: Market opportunities for UK businesses

Discover how UK expertise in security, resilience and critical infrastructure protection can unlock opportunities across one of the world's fastest-growing infrastructure markets.

AI adoption in practice: Making it work in your team

Learn how to choose a focused use case, involve the right stakeholders, define responsibilities, train users and introduce proportionate governance without slowing innovation.

Marketing your online business

Learn how to attract more customers online with practical digital marketing strategies and tools.

US tax made simple

Get a clear understanding of the key U.S. tax considerations for UK businesses entering or expanding in the American market.

US food and drink market overview and FDA compliance tips

Unlock US market opportunities while navigating FDA compliance, logistics, and market entry requirements with confidence.

Accelerating research and development: The competitive advantage of clinical trials in Australia

Discover how Australia’s clinical trial ecosystem can accelerate development, reduce costs, and boost global credibility for innovative therapies.

Opportunities in the North American Advanced Manufacturing sector

Explore opportunities in North America’s fast-growing advanced manufacturing sector, with a focus on key industries like automotive, EVs, aerospace, and space.

How to use AI to research your market and competition

Explore how AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes.

UK-India Diagnostics Cohort 2026

Health Innovation Yorkshire & Humber and the UK Department for Business and Trade (DBT) invite a select cohort of up to 10 high-potential UK innovators to join an exclusive UK delegation to India.

Australian infrastructure: Are there opportunities for UK companies?

Explore Australia’s infrastructure landscape and discover where UK companies can tap into upcoming projects and opportunities.

AI for analytics and reporting

Explore how AI can streamline your reporting processes, find hidden patterns, and accelerate analysis.

How to use AI to scale up your marketing efforts

We'll talk you through which AI tools you can tap into to help you monitor key performance indicators (KPIs) across your marketing campaigns, enabling more accurate, region-specific measurement.

The Franchise leadership shift: What changes when you recruit your first franchisee

This session explores the critical shift from running a business to leading a network of franchisees, outlining the leadership skills and approaches needed to build strong, successful franchise relationships.

Scale Summit Manchester

Map your own constellation of scaleup support at SCALE.

Prompt engineering for businesses

Explore the principles and techniques that can help you communicate effectively with AI systems.

UK-India Nutraceutical Cohort 2026

The UK Department for Business and Trade (DBT) is leading a bespoke UK-India Nutraceutical Cohort 2026 for eight UK companies developing innovative nutraceutical products.

The Franchise Agreement

This session explains the key elements of a franchise agreement in plain terms, helping both buyers and franchisors understand their rights, obligations, and risks before committing.

Reduce AI risk and confusion

Explore how you can create a responsible framework for AI adoption while maintaining innovation and agility.